Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors
研究移除金融服务应用中的游戏化功能后，对用户支付账单等激励行为的影响，帮助银行和营销人员理解游戏化策略的长期效果。
Examines the removal of gamification from a financial services app and its impact on incentivized behaviors like bill payments.