Sustainability‐based value creation within a multi‐stakeholder network: Balancing expectation conflicts within the Amazon context
通过47个访谈和观察数据，研究Origens Brasil网络如何协调非政府组织、传统社区和企业的期望冲突，以在亚马逊地区共同创造可持续价值。
Abstract The current paper reports on ways to better co‐create sustainability‐based value in multi‐stakeholder networks by focusing on stakeholder expectations, their resulting conflicts, and feasible interventions. Indeed, the literature review reveals a growing research focus on multi‐stakeholder networks involving non‐governmental organizations, traditional communities, and companies operating in vulnerable natural environments. This research interest is driven by the growing need for forest preservation and its impact on creating a more sustainable ecosystem. Our study uses the case of Origens Brasil, a multi‐stakeholder network promoting ethical trade and protection of the Amazon Forest, and involves 47 interviews, and observational data. We contribute by identifying stakeholder expectations and shedding light on the unique conflicts that emerge from differences in these expectations. Furthermore, we developed a framework for sustainability‐based value creation derived from expectation conflict intervening.