评级差距与评论差距对酒店的意外销售提升:基于期望确认视角
The unexpected sales boost of the rating gap and review gap for hotels: An expectation confirmation perspective
International Journal of Hospitality Management · 2024
被引 11
ABS 3
- Pan Jiang
- Zhiguo Zhu 通讯
- Peiyao Zhou
- Weiyue Li
酒店管理市场营销旅游消费者行为电子商务