不那么快速的配送:零售商应使用折扣还是捐赠来激励消费者选择延迟配送?
Not-so-speedy delivery: Should retailers use discounts or donations to incentivize consumers to choose delayed delivery?
Journal of Retailing · 2024
被引 6
ABS 4
- Katie Kelting 通讯
- Stefanie Robinson
- Stacy Wood
市场营销零售管理消费者行为物流与供应链