Managing deepfakes with artificial intelligence: Introducing the business privacy calculus
通过对27位跨国银行经理的定性研究，提出商业隐私计算模型，探讨AI深度伪造如何威胁数据完整性，并设计AI系统架构以保障商业隐私和运营连续性。
This paper explores the profound implications of artificial intelligence-driven deepfake technology. We introduce a novel business privacy calculus model by delving into the impact of deepfakes through a qualitative explanatory study involving twenty-seven bank managers from three global banks across nine countries. Building on psychological reactance and privacy calculus theories, the evidence shows how data integrity can mitigate deepfake threats, manage business risks, and ensure operational continuity. We propose an AI system architecture that operationalizes responsible AI practices aligned with the business privacy calculus framework. The study contributes to understanding deepfake threats and facilitates the development of a privacy-centric framework for AI governance to safeguard businesses, consumers, and all stakeholders more widely.