对话式企业社会责任沟通如何影响在线品牌倡导?利他偏好的作用

How does dialogic corporate social responsibility communication affect online brand advocacy? The role of other-regarding preferences

International Journal of Hospitality Management · 2024
被引 7
ABS 3
企业社会责任品牌管理营销沟通消费者行为公共关系