两种创业企业:创始人经验如何塑造技术锚定型与市场锚定型企业的搜索行为

A tale of two ventures: How founder experiences shape search in tech-anchored and market-anchored ventures

STRATEGIC ORGANIZATION · 2024
被引 0
人大 A-ABS 3

中文导读

区分了技术锚定与市场锚定两类科技创业企业,研究了创始团队的市场与技术经验深度和广度对两类企业初始成功的不同影响,基于203家新创企业的数据。

Abstract

This article distinguishes two types of technology ventures: market anchored and technology anchored. These ventures need to conduct effective technological or market search, the identification and evaluation of alternative technologies or markets, respectively, and form a viable technology–market combination. These types of search are fostered by appropriate experiences of the founding team. A study of 203 new technology ventures shows contrasting effects of breadth and depth of the founding team’s market and technological experiences on the initial success of the venture types.

创业新创企业技术管理市场营销经验学习