Strategy Theory Using Analogy: Rationale, Tools and Examples
讨论了类比推理在战略制定、实施和评估中的广泛应用，尽管逻辑学家认为其论证力弱。通过Tripadvisor与Glassdoor的类比，展示了如何构建和评估战略类比，以辅助战略决策。
We discuss why analogical reasoning is widely used in strategy formulation, implementation, and evaluation despite its assessment by many logicians as a weak form of logical argumentation. Given this popularity, we consider how analogies might be used to assist in strategic decision making to develop better strategy arguments, including those consistent with the theory-based view of strategy. We develop an extended analogy between the online platforms Tripadvisor and Glassdoor to illustrate our main points. We also describe in steps how to build and evaluate strategy analogies and we suggest why working with analogies may be helpful to those practicing the theory-based view of strategy.