消费者使用元宇宙进行信息搜索的意愿:潜在机制与关键决定因素研究
Consumers’ willingness to use the Metaverse for information search: An investigation of the underlying mechanism and critical determinants
International Journal of Hospitality Management · 2024
被引 23
ABS 3
- Doğan Gürsoy 通讯
- Fabiola Sfodera
- Niccolò Piccioni
- Costanza Nosi
- Christina G. Chi
- Oscar Chi
消费者行为元宇宙信息搜索人机交互市场营销