Consumer possessed: A comment on assessing Belk’s “Possessions and the Extended Self”
评论贝尔克经典论文《占有物与延伸自我》，指出其虽洞察消费者体验，却陷入主流营销的意识形态陷阱，未能摆脱资本主义对消费者主体性的塑造。
While outstanding in observing the contemporary experience of being a “consumer” to become a “canonical article” in consumer research, as Thompson deftly analyzes, Belk’s “Possessions and the Extended Self” is subject to varied traps of remaining within the “mainstream marketing’s ideological boat.” This commentary attempts to highlight these ideological traps as we hopefully escape contemporary capitalism’s system of production of consumer subjectivity.