OM Forum—Operations Management Research: Relevance and Impact
讨论了运营管理研究中严谨性与相关性的平衡问题，重点分析了技术赋能运营以及社会与运营两大领域，为提升研究的实际影响力提供了多种方法。
Problem definition: A fundamental issue faced by operations management researcher relates to striking the right balance between rigor and relevance in their work. Another important aspect of operations management research relates to influencing and positively impacting businesses and society at large. We constantly struggle to achieve these objectives. Methodology/results: This MSOM Fellow forum article discusses key opportunities for increasing the relevance and impact of Operations Management research. In particular, it highlights two major areas: technology enabled operations and society and operations where unique opportunities exist for the field to make lasting contributions to business and society. Managerial implications: It concludes with a menu of approaches to enhance practical impact of our research.