Frames of consumer mobilization and modern slavery
研究反奴隶制非政府组织如何通过“负责任消费者”和“负责任公民”框架动员消费者，揭示其中的矛盾及其对企业责任的模糊化。
This research offers insights into the contradictions of how anti-slavery Non-Government Organizations (NGOs) deploy the frames of responsible buyer and responsible citizen to mobilize consumers against modern slavery. The study examines the underlying assumptions and contradictions of the frames by drawing on framing theory and Judith Butler’s approach to “framing the frames”. Such an approach helps understand how NGOs obfuscate the responsibility of corporations in contributing to modern slavery. This research adds to extant interpretation of consumer activism by pointing to how consumer mobilization can be more usefully explained as a contested terrain that is shaped by activist groups whose communication is characterized by contradictions and conflicts. It also broadens the scope of framing theory by foregrounding the ethics of communication frames.