Plan Your System and Price for Free: Fast Algorithms for Multimodal Transit Operations
研究公交机构如何同时设计多模式出行选项（如网约车与固定线路公交）并定价，以最大化社会福利；提出一种高效算法将定价与网络设计解耦，并在真实数据上验证其有效性。
We study the problem of jointly pricing and designing a smart transit system, where a transit agency (the platform) controls a fleet of demand-responsive vehicles (cars) and a fixed line service (buses). The platform offers commuters a menu of options (modes) to travel between origin and destination (e.g., direct car trip, a bus ride, or a combination of the two), and commuters make a utility-maximizing choice within this menu, given the price of each mode. The goal of the platform is to determine an optimal set of modes to display to commuters, prices for these modes, and the design of the transit network in order to maximize the social welfare of the system. In this work, we tackle the commuter choice aspect of this problem, traditionally approached via computationally intensive bilevel programming techniques. In particular, we develop a framework that efficiently decouples the pricing and network design problem: Given an efficient (approximation) algorithm for centralized network design without prices, there exists an efficient (approximation) algorithm for decentralized network design with prices and commuter choice. We demonstrate the practicality of our framework via extensive numerical experiments on a real-world data set. We moreover explore the dependence of metrics such as welfare, revenue, and mode usage on (i) transfer costs and (ii) cost of contracting with on-demand service providers and exhibit the welfare gains of a fully integrated mobility system. Funding: This work was supported by the National Science Foundation [Awards CMMI-2308750, CNS-1952011, and CMMI-2144127]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/trsc.2022.0452 .