元宇宙中的广告及其对品牌和社会的影响:多利益相关者视角
Advertising in the metaverse and its implications for brands and society: A multi-stakeholder perspective
Technological Forecasting and Social Change · 2024
被引 16
ABS 3
- Tymoteusz Doligalski 通讯
- Nikodem Sarna
- Bernadett Köles
- Aneta Siejka
- Robert Kozielski
广告市场营销元宇宙品牌管理商业与社会