An Examination of Digital Accessibility Within Social Media Platforms
研究发现社交媒体平台上的数字内容因缺少或错误的可访问性功能(如替代文本和隐藏字幕)而对盲人和聋人消费者造成障碍,导致消费者和组织均错失机会,并凸显了公共政策的必要性。
Social media has transformed how people communicate, access information, and shop. Despite widespread use of social media, digital content remains inaccessible for blind and/or deaf consumers because of missing or inaccurate accessibility features, such as alt text and closed captioning, and/or providers using automated technology to add such features. Findings from the authors’ descriptive study show many posts across social media platforms lack or have inaccurate accessibility features. Interviews and focus groups with blind and/or deaf consumers illustrated multiple challenges accessing digital content, resulting in lost opportunities for both these consumers and organizations while emphasizing the need for public policy.