恢复经济估值锚定的理论基础

Recovering the Anchoring of Economic Valuations

American Economic Journal: Microeconomics · 2024
被引 2
人大 AABS 3

中文导读

重新解释锚定效应,提出内生信息获取理论,通过元分析发现锚定效应受实验和个体差异调节,并指出复制失败可能是自我抵消效应的假阴性结果。

Abstract

We revisit the interpretation of the anchoring effect as evidence for nonexisting or arbitrary preferences. A theory of endogenous information acquisition (i.e., deliberation) is developed to rationalize the causal dependence of economic valuations on arbitrary anchor numbers. We identify theory-driven moderators to reconcile seemingly discrepant findings among original and follow-up anchoring experiments. We demonstrate in a meta-analysis that the anchoring effect may be systematically moderated by unintended experimental/individual differences. Moreover, apparent replication failure of the anchoring effect may be a false negative for self-countervailing treatment effects, because an anchoring treatment may cast opposite effects on different subjects within an experiment.

锚定效应经济估值内生信息获取实验调节变量