A novel framework for the quantitative analysis of the projected image of Accessible Tourist Destinations
研究提出了分析无障碍旅游目的地投射形象的理论框架，通过西班牙和葡萄牙官方旅游网站的比较测试，发现功能性属性（如技术）和心理特征（如包容社会）共同构成形象，为目的地管理组织吸引多元市场提供参考。
This study addresses a research gap by introducing a pioneering theoretical framework for analyzing the projected image of Accessible Tourist Destinations (ATDs). Building on existing approaches to evaluating destination competitiveness and destination images, this framework was developed systematically codifying relevant literature, semi-structured interviews with people with disabilities, and expert panel consultations. The ATD model was tested by comparing analysis of official tourism websites from Spain and Portugal. The results show that ATDs combine functional attributes, such as technology, with key psychological characteristics, like an inclusive society and a tourism sector committed to accessibility. The findings suggest that a country’s tourism management structure may influence the competitive performance of local destinations. This study advances theories of competitiveness and destination image by incorporating the perspectives of tourists with disabilities. It provides practical insights for Destination Management Organizations (DMOs) to attract a more diverse market.