深思熟虑还是欠考虑?送礼者和收礼者对过度包装礼物的不对称态度

Thoughtful or thoughtless? Asymmetric attitudes of gift-givers and gift-recipients toward overpackaged gifts

Journal of Retailing · 2024
被引 9
ABS 4
消费者行为市场营销心理学礼品经济