ChatGPT personalized and humorous recommendations
研究了ChatGPT生成的个性化与幽默回复对旅行推荐接受度和满意度的影响，发现个性化回复比幽默回复更能提升访问意愿和推荐满意度，且用户使用经验和认知需求起调节作用。
This study examines the impact of personalized and humorous responses generated by ChatGPT on the acceptance of and satisfaction with travel recommendations. Studies 1A, 1B, and 1C consistently indicate that visit intention and recommendation satisfaction were significantly higher when ChatGPT provided personalized rather than humorous responses. Study 2 investigates the effects of response type on visit intention and finds that recommendation satisfaction was not significant when participants were informed that the recommendation agent was human. Study 3 indicates that participants' usage experience with ChatGPT moderated the effects and that participants' need for cognition influenced their acceptance of personalized responses. Study 4 demonstrates different personalization methods from various sources, including preference-matching and tailored recommendation styles.