评估航空旅客对按体重定价的偏好

Assessing air traveler preferences for pay-per-weight pricing

Transportation Research Part A Policy and Practice · 2024
被引 2
ABS 3

中文导读

通过选择实验研究旅客对三种按体重定价政策的偏好,发现服务和价格最重要,环境关注度低,为航空公司定价提供参考。

Abstract

• The study analyzes the inclusion of passenger body weight in airline pricing. • A choice experiment is used to assess traveler preferences for body weight pricing. • Body weight, age, and air travel experience affect traveler choice. In efforts to reduce fuel consumption of air travel, the inclusion of passenger body weight in airline pricing is a relevant but contested opportunity. This study aims to investigate this issue from the economic perspective; by implementing a stated choice experiment to assess the stated preferences of consumers toward a set of predefined air passenger weight policies. Three policies are tested: “standard”, where price is defined irrespective of weight; “threshold body weight”, where an additional fee is required when exceeding a certain weight; and “unit body weight”, where passengers pay according to their body weight and receive a discount for reduced luggage size. In terms of respondents’ preferences for policies, service and price attributes were found to have significant importance, while environmental concerns related to pay-per-weight pricing received only marginal consideration. The results provide practical implications to airline companies regarding pricing policies and airline choice behavior.

航空运输消费者偏好定价策略环境经济学