The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
基于Upworthy.com数千个实地实验数据，研究消息中影响在线内容参与度的认知、动机、情感和语法因素。
We use a large-scale data set of thousands of field experiments conducted on Upworthy.com , an online media platform, to investigate the cognitive, motivational, affective, and grammatical factors implementable in messages that increase engagement with online content.