Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”
明确了先前研究的一个隐含假设，指出在某些条件下，减少购买不确定性的信息反而可能增加取消或退货的可能性。
An implicit assumption from prior research is made explicit to clarify the conditions for which information that can reduce uncertainty about a purchase can increase the likelihood the purchase is cancelled or returned.