Gendered identity: Narratives from behind the entrepreneurial pitch
研究创业者在路演准备阶段如何共同构建、主张和认可性别化的创业身份，通过对18位初创者、教练和加速器组织者的访谈，揭示了性别与身份在创业过程中的紧密交织。
In this study, we explore how actors co-construct, claim, and recognize the gendered entrepreneurial identity during backstage pitching practice, an understudied early stage of the entrepreneurial journey. A thematic narrative analysis of 18 interviews with nascent entrepreneurs, pitching coaches, and accelerator program organizers captures their understanding of the ideal entrepreneur figure, who is expected to exude confidence while also embodying a caring, humane side. We identify three themes, each consisting of two opposing narratives illustrating how gender is embedded in the process of claiming and granting entrepreneurial identity. By showing how both nascent and experienced entrepreneurial actors follow various practices to present a bold, charismatic founder, our study reveals the strong, intertwined relationship between gender and identity. Additionally, the study uncovers various gendered pitching practices, such as comparing women to men or encouraging women to be more confident, which entrepreneurial actors apply to claim or recognize the gendered identity.