Communication design logics and innovation management
本文提出一个基于沟通设计逻辑（来源、情境、意图、影响）的统一理论框架，帮助创新研究者分析内外部利益相关者的沟通如何影响创新过程，并介绍利用文本、图像等非结构化数据的研究方法。
Abstract Effective communication with external or internal stakeholders is crucial for innovation processes. The fourth wave of digital technologies and the fifth industrial revolution have increased the range of communication possibilities, amplifying both the number of communication channels and the availability of data. Yet in existing research that tends to treat communication as an art instead of a science, the evidence only scratches the surface of its mechanics and inner logic. To provide a unified theoretical framework, this study highlights the importance of the four pillars of communication design logic (source, situation, intentions, and impact) in the innovation processes. According to communication theories, individual differences in stakeholders' backgrounds, situations, and intentions might result in systematic variations in what and how they communicate, which influences their subsequent beliefs and reactions to innovation outcomes. By examining relevant communications in terms of their design logic, innovation researchers can address a wide range of questions across ideation, development, and implementation stages. Using novel techniques and unstructured data (e.g., text, image, video, audio mining), the current study reveals tactics for exploring such topics across communication types. The proposed framework also raises several research questions that can be pursued to enhance knowledge of how communication design influences innovation management.