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烂番茄上的坏苹果:评论家、大众与产品评分中的性别偏见

Bad Apples on Rotten Tomatoes: Critics, Crowds, and Gender Bias in Product Ratings

Marketing Science · 2024
被引 2
人大 AFT50UTD24ABS 4*

中文导读

研究发现,与专业影评人相比,大众影评人对女性参与度较高的电影存在评分偏见。

Abstract

This paper shows that movie crowd reviewers provide evaluations that are biased against movies with a stronger female presence relative to professional critics.

产品评分性别偏见电影评论消费者行为