The four types of employer brand ambassadors
基于内部企业社会责任和口碑模型，利用真实员工数据识别出四类雇主品牌大使：推动者、支持者、寻求者和罢工者，并为每类员工提出针对性的人力资源策略。
The phenomenon of employees becoming employer brand ambassadors is beneficial for human resources (HR) departments and companies. This article proposes a model based on internal corporate social responsibility (ICSR) and word-of-mouth for employers (WOME). Using real employee data, the article identifies four distinct employee segments: Sparkers, Supporters, Seekers, and Strikers, each characterized by their evaluations of ICSR measures and likelihood of recommending their employer. Recommendations for HR strategies tailored to each segment include recognizing and rewarding positive behavior, improving communication of ICSR policies, fostering emotional attachment to the company, and ensuring equitable access to ICSR initiatives for all employees.