Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage
用双重差分法分析了一家零售连锁店关店对销售额、消费者全渠道购物行为和移动应用使用的因果影响。
This study utilizes a difference-in-differences approach to analyze the causal effects of a store closure on a retail chain’s sales, consumer omnichannel shopping behavior, and mobile app usage.