Simultaneous versus sequential option presentation: A conceptual replication
本研究复制了Mogilner等人(2013)的发现，即在在线约会情境中，同时呈现所有选项比顺序逐一呈现更能提升选择者的满意度和承诺度，这一效应主要由顺序呈现中放弃选项引发的后悔驱动。
Abstract By investigating the impact of different presentation orders, Mogilner et al. (2013) demonstrated that consumers are more satisfied and committed when the options of a choice set were presented all at once (simultaneously) rather than one at a time (sequentially). We replicate this effect in the online dating context across two studies and demonstrate that choosers are more satisfied and committed if they viewed all dating profiles simultaneously rather than sequentially when making their choice. This effect is mainly driven by regret arising from foregoing options in sequential settings.