Aerotainment – Toward a research agenda merging airports and theme parks in the experience economy
首次提出“航空娱乐”概念,探讨机场与主题公园联合营销对城市旅游目的地的益处,并讨论未来研究方向。
• This is the first study to posit the concept of “aerotainment” • Urban tourism destinations can benefit from a joint strategic marketing by airports and theme parks. • Airports help to increase the market power of theme parks • Future research avenues for “aerotainment” concept are discussed