航空娱乐——在体验经济中融合机场与主题公园的研究议程

Aerotainment – Toward a research agenda merging airports and theme parks in the experience economy

Annals of Tourism Research · 2024
被引 13
ABS 4

中文导读

首次提出“航空娱乐”概念,探讨机场与主题公园联合营销对城市旅游目的地的益处,并讨论未来研究方向。

Abstract

• This is the first study to posit the concept of “aerotainment” • Urban tourism destinations can benefit from a joint strategic marketing by airports and theme parks. • Airports help to increase the market power of theme parks • Future research avenues for “aerotainment” concept are discussed

旅游管理经济地理区域科学城市旅游