哎呀！对不起，我的错：在直接邮件营销中为琐碎错误道歉如何带来积极的客户评价

Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations

• Laura De Kerpel 通讯
• Anneleen Van Kerckhove
• Tina Tessitore