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对《为典型产品定价》一文的评论

Commentary on “Pricing Prototypical Products”

Marketing Science · 2024
被引 0
人大 AFT50UTD24ABS 4*

中文导读

纠正了Amaldoss和He在《营销科学》上发表的论文中的错误,并揭示了典型性对多产品竞争的重要影响。

Abstract

This work corrects errors in a paper by Amaldoss and He in Marketing Science, and reveals the important impact of prototypicality on multiproduct competition.

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