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再回应:典型产品的价格能否低于非典型产品?

Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?

Marketing Science · 2024
被引 0
人大 AFT50UTD24ABS 4*

中文导读

研究了在消费者估值中等偏高时,典型产品定价低于非典型产品的条件,对营销和定价策略有参考价值。

Abstract

We present the conditions under which a prototypical product can be priced lower than a nonprototypical product when consumer valuations are moderately high.

市场营销产品定价消费者行为微观经济学