Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?
研究了在消费者估值中等偏高时,典型产品定价低于非典型产品的条件,对营销和定价策略有参考价值。
We present the conditions under which a prototypical product can be priced lower than a nonprototypical product when consumer valuations are moderately high.