“适度使用”企业社会营销活动对免费手机游戏应用使用和消费的影响
The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending
International Journal of Research in Marketing · 2024
被引 4
ABS 4
- Yashar Bashirzadeh
- Stacey L. Howard-Malek
- Amanda P. Yamim
- J. Andrew Petersen 通讯
- Ali Nadalizadeh
企业社会营销手机游戏消费者行为广告社会心理学