B2B合作伙伴关系对联盟官员角色压力与幸福感的影响:一项多层次研究

Effects of B2B partnerships on the role stressors and well-being of alliance officers: A multi-level investigation

Industrial Marketing Management · 2024
被引 3
ABS 3

中文导读

研究了企业网络中心性(突出地位)与联盟官员角色压力和幸福感的U型关系,发现中等中心性最有利,高中心性反而有害,并考察了合作伙伴强度、知识获取、工作自主性和成长心态的调节作用。

Abstract

While occupying prominent (central) positions in business-to-business (B2B) networks provides firms with preferential access to resources and improved performance, the implications for alliance officers or B2B employees within the firm who manage and maintain their firms' B2B partnerships are less understood. This study contends that despite being beneficial to firm performance, firm prominence has a curvilinear (U-shaped) relationship with alliance officers' role stressors (well-being). Drawing on social network and role strain theories, we propose that medium levels of prominence reduce role stressors, but high prominence increases them. We further investigate the moderating effects of average strength of B2B partnerships, structured knowledge acquisition processes, alliance officers' job autonomy, and alliance officers' growth mindset on this U-shaped relationship. A multilevel analysis of primary data collected from all (42) licensed petroleum B2B organizations in an emerging economy, Tanzania, and their 533 B2B partnerships, supports the proposed hypotheses. This study advances social network and role strain theories by revealing how beneficial-to-the-firm B2B partnerships can potentially lead to negative individual outcomes, such as harming the well-being of alliance officers. • A beneficial-to-firm network position (prominence) could hamper alliance officers' well-being • Moderate levels of firm prominence is a ‘sweet spot’ for alliance officers' well-being • Partnership strength and knowledge acquisition processes may have unintended consequences • Firms can increase job autonomy to lessen negative effects of firm prominence on intensity of role stressors • Firms can encourage growth mindset to alleviate negative effects of firm prominence on intensity of role stressors

B2B营销组织行为社会网络角色压力员工幸福感