Conceptualization of dynamic digital coopetition: Evidence from hospitality platforms
研究了传统酒店作为弱势互补者如何在数字平台中通过动态数字竞合机制（虚实扩展、松散耦合桥接、即时转换）实现生存，为传统行业拥抱数字平台提供指导。
In the digital platform landscape, hotels, as complementors, unavoidably participate in dynamic coopetition. Prior work on dynamic coopetition has primarily focused on the role of platform owners, who command considerable power in orchestrating coopetitive dynamics. However, the way in which power-disadvantaged complementors engage in such coopetition has been neglected. Through a qualitative multiple-case study of a hospitality platform, we find that hotels can engage in dynamic coopetition under asymmetric relationships with digital platforms to survive, supported by digital innovation. We conceptualize the “dynamic digital coopetition”, and elucidate three mechanisms underlying this: phygital expanding, loose-coupled bridging, and instant shifting. These mechanisms cover spatial, relational, and temporal levels. This conceptualization represents our primary contribution, as we unveil how complementors as power-disadvantaged actors step into dynamic coopetition in digital platforms to survive. We offer practical guidance to complementors from traditional sectors to embrace digital platforms. • Explored traditional hotels achieve survival in hospitality platforms. • Conceptualized notion of dynamic digital coopetition, covering three dimensions. • Extended complementor strategies deployed by hotels to multilateral coopetition. • Highlighted hotels leverage digital innovation on hospitality platforms.