创业想法细化阶段中的非典型创业者

Atypical entrepreneurs in the venture idea elaboration phase

JOURNAL OF BUSINESS VENTURING · 2024
被引 9
人大 AFT50ABS 4

中文导读

研究解释了为何非典型的新手创业者(如黑人/白人女性)在细化创业想法时难以获得所需反馈,并指出不同种族女性创业者因刻板印象不同而收到不同类型的反馈。

Abstract

• The paper explains why atypical nascent entrepreneurs may not receive the feedback they need for elaborating a venture idea. • The paper shows that a Black/White woman nascent entrepreneur is likely to be sanctioned for entering a profession with which she is seen as incongruent. • Although both are atypical entrepreneurs, nascent Black and White women entrepreneurs are associated with different stereotypes and receive different types of venture-related feedback. • Feedback providers are influenced by ingroup consensus, which can reduce their susceptibility to social stereotypes.

创业创业心理学社会认知性别与种族