The interaction between personalized pricing and multi-item purchases: A random utility model approach
构建双寡头随机效用模型，研究允许消费者从两家企业购买时，个性化定价对企业利润和消费者福利的影响。发现个性化定价总是有利于企业，但对消费者福利的影响不确定。
We construct a duopolistic random utility model to investigate the effect of personalized pricing on consumers and firms, allowing consumers to purchase from both firms. Under an exponential distribution, personalized pricing always benefits firms but can either benefit or harm consumer welfare. • We investigate the effect of personalized pricing under a random utility model. • Consumers can purchase from both firms. • The valuation for each product follows an exponential distribution. • Personalized pricing always benefits firms. • Personalized pricing can either benefit or harm consumer welfare.