The 5-dimensional behavioural coopetitor profile: How to measure it?
本文研究了合作竞争者的行为画像，提出了包含冲突、正式性、竞争强度、投资和信任五个维度的测量模型，并基于1216家波兰制造企业的数据进行了验证。
This paper investigates the behavioural component of the coopetitor profile, its operationalization and measurement. First, the general coopetitor profile framework is presented together with its four main components. Second, the behavioural component of this profile is shown as covering specific behavioural features describing coopetitors. Third, operationalizations for these behavioural features are offered and tested. Our research process combines desk and field research. We develop the concept of the coopetitor profile through literature analysis, as well as integrating existing measurement approaches to operationalize the identified behavioural features, and test these operationalizations via a large-scale study of 1216 Polish manufacturing companies. We present the original concept of the coopetitor profile, consisting of four components: strategic, cultural, resource-competency and behavioural. Using the lens of partner fit, we discuss the relevance of profiling coopetitors for partner selection, and coopetition establishment and management. We conceptualize and operationalize eleven behavioural features, resulting in a robust model for a five-dimensional behavioural profile covering conflict, formality, intensity of competition, investments and trust. This study contributes to the literature by examining the less-explored aspects of coopetition - coopetitor profile, behavioural approach and behavioural features. The primary methodological contribution is developing and validating a pioneering multi-item scale for measuring the multidimensional behavioural component of the profile of coopetitors. • Coopetitor's profile is characterized by four dimensions - strategic, cultural, resource-competency, and behavioural. • Profiling coopetitors aids in the selection of partners, the establishment of coopetition, its implementation and management. • The behavioural profile of coopetitors defines their behaviours, actions, activities, and attitudes. • The behavioural profile of coopetitors covers conflict, formality, competition intensity, investments, and trust.