品牌名称的翻译美学及其对双语消费者与豪华酒店互动的影响
The translation aesthetics of brand names and their effect on bilingual consumers’ engagement with luxury hotels
International Journal of Hospitality Management · 2024
被引 3
ABS 3
- Yang Zhang
- Chengyuan Chen
- Si‐Fan Liu
- Zhi‐Xuan Li 通讯
品牌管理消费者行为跨文化营销酒店管理广告学