营销分析如何在旅游与酒店业中产生回报？营销敏捷性与匹配视角的作用

How and when do marketing analytics pay off in the travel and tourism industry? The role of marketing agility and fit perspective

• Gomaa Agag
• Anish Yousaf
• Abhishek Mishra 通讯
• Insha Amin