Market experience and agricultural technology adoption: the role of risk aversion and locus of control
利用调查和实验数据，研究发现市场经验与农民采纳高风险但有利可图的农业技术显著相关，且市场经验通过降低风险规避和增强内部控制点来促进技术采纳。
Abstract This study examines the relationship between market experience and the adoption of risky but profitable agricultural technologies and explores the role of demand-side barriers. Using survey and incentivized experimental data, we find that market experience is significantly associated with increased adoption of improved agricultural technologies. Furthermore, we find that market experience is linked to reduced risk aversion and a stronger internal locus of control, which, in turn, are associated with higher technology adoption. Our findings imply that policies aimed at increasing farmers’ investment in improved agricultural technologies benefit not only from providing access to these technologies but also from addressing psychological barriers.