在影响者营销背景下提出数字影响力的综合量表
Proposing an integrative scale of digital influence in the context of influencer marketing
JOURNAL OF BUSINESS RESEARCH · 2024
被引 9
人大 A-ABS 3
- Marianny Jessica de Brito Silva 通讯
- Patrícia de Oliveira Campos
- Jairo de Pontes Gomes
- Francisco Vicente Sales Melo
- Maria Raíza Ferreira de Moura
影响者营销数字营销营销管理广告关系营销