Overcoming legitimacy challenges of novel HRM practices during internationalization: The case of two food-delivery platforms
研究了Deliveroo和Uber Eats在向澳大利亚和荷兰扩张时，如何通过动态调整人力资源管理活动来应对基于“无雇佣关系”商业模式带来的合法性挑战，为跨国企业人力资源管理文献做出贡献。
Food-delivery platforms seemingly confound the organizational logic that firms, upon internationalization, must gain legitimacy. We contribute to the literature on HRM in multinational enterprises by studying how Deliveroo and Uber Eats expanded into Australia and the Netherlands. Using an organizational legitimacy lens, we trace how these platforms navigate the legitimacy challenges arising from their business models based on ‘HRM without employment’. Our longitudinal time-sensitive qualitative case study design reveals how the platforms dynamically reconfigure their HRM activities and shadowbox with regulators. Rather than pursuing outright legitimacy, they seek to ‘buy time’, to establish local footprints, and, where possible, institutionally innovate.