为什么中国车主可能不会再次购买电动汽车?

Why Chinese car owners may not repurchase electric vehicles?

Transportation Research Part D Transport and Environment · 2024
被引 25
ABS 3

中文导读

研究调查了中国现有电动汽车车主不愿再次购买的原因,发现对续航里程、充电设施以及驾驶性能和车型选择的不满会降低复购意愿,后者影响更大。

Abstract

Repurchasing battery electric vehicles (BEVs) is critical to achieving BEV sales targets and decarbonizing China’s transport sector. This study investigates why current BEV owners in China might not repurchase a BEV and who they are. We conducted a stated preference experiment where respondents chose between an improved BEV and an internal combustion engine vehicle (ICEV) in the next purchase. We analyzed the effect of vehicle-specific attributes and attitudes on BEV repurchase likelihood using an integrated choice and latent variable (ICLV) approach. Results show that current BEV owners dissatisfied with the “driving range and charging infrastructure” and “driving performance and available BEV options” are less likely to repurchase a BEV, with the negative effect of the latter being higher. These findings provide valuable insights to devise policies promoting the repurchase of BEVs.

电动汽车消费者行为交通运输市场营销