平台、基础设施与市场社会的未来

Platforms, infrastructures and the Futures of market society

JOURNAL OF BUSINESS RESEARCH · 2024
被引 10
人大 A-ABS 3

中文导读

这篇概念性论文从基础设施视角研究数字平台,以零售业为例分析平台如何演变为支撑市场实践的基础设施,并探讨其对市场社会未来的影响。

Abstract

This conceptual paper develops an infrastructure approach to digital platforms. We examine how and to what effect some digital platforms evolve into infrastructures that underpin market practices within and across sectors using examples from the retail sector. Our analysis offers three insights. First, platforms expand through the development of infrastructural services and the pursuit of integration with third parties, including other platforms. Second, the rise of platform-as-infrastructures suggests a transition from a market to a platform society where economic processes are increasingly reliant on the harvesting of data to fuel and fine-tune algorithms, business models and data flows. Third, platforms-as-infrastructures are built on much shorter cycles than conventional infrastructures, are programmable and rely on a light asset base which enables them to evolve quickly in response to changing environmental conditions. We draw out a number of implications from our analysis for the future of the market society.

数字平台基础设施市场社会零售业