Being Moral When It Is Counternormative: The Relationship Between the Creative Identity and Moral Objection
研究了创造性身份如何通过打破规范的动机促使个体在道德反对行为违反社会规范时更可能提出反对，对理解创造力与道德行为的关系有启示。
Relying on the work on creative prototype and role theory, we demonstrate that having a creative identity can lead to moral objection depending on the implication of the act for one’s identity as a creative individual. In a pilot study using a survey of working adults, we find that employees’ creative identities and their intention to object in moral situations are positively and significantly correlated. Utilizing measurement-of-mediation (Study 1) and experimental mediation (Studies 2–4) approaches, we test and find support for the mediating role of norm-breaking motives predicting moral objection. In Studies 2–4, we find that creative identities lead to moral objection when moral objection is counter-normative and not when it is an expected, normative behavior. Across five studies ( N = 1,327), utilizing both experimental and correlational methods, this paper shows that creative identities can prompt moral objection when such objection is counter-normative, aligning with the creative prototype and reinforcing a creative identity through norm-breaking motives. We extend prior theories on the consequences of creativity, the creative prototype, creative identities, and their link with moral acts.