Wielding a double-edged sword: Unravelling the development of dynamic capabilities through growth hacking
基于29位增长黑客专家的访谈，研究增长黑客活动如何帮助企业（尤其是初创公司）在资源有限时快速扩展，并发展动态能力，同时关注数据隐私风险和AI的自动化潜力。
Rapid scaling amidst resource constraints is crucial for established firms and startups in today’s business landscape. Despite its increasing popularity and research interest, little is understood about dynamic capabilities in the context of growth hacking. This study explores how growth hacking activities contribute to developing dynamic capabilities by employing a flexible pattern matching approach based on 29 qualitative interviews with growth hacking experts. By filling the gap in understanding dynamic capabilities in the context of growth hacking, the research enriches growth hacking’s theoretical foundations and provides practical insights. The results emphasize effectively managing capability dimensions dualities, distinguishing between startup and corporate challenges, and prioritizing rapid experimentation with big data. The study also examines artificial intelligence’s (AI) potential for automating growth hacking processes, while highlighting data privacy risks. This paper suggests future research avenues for further exploring the interplay of dynamic capabilities and growth hacking.