Organizing vision revisited and reimagined for a changing world
回顾了25年前提出的组织愿景理论,分析了150多篇引用文献,发现该理论主要应用于信息系统领域,并探讨了其在数字化时代的新技术适用性及跨学科发展。
Organizing vision (OV) theory, developed more than 25 years ago, posits a broad, diverse, and collective envisioning process at the heart of information technology innovation and diffusion. We revisit the theory and review more than 150 publications that have referenced the original paper, seeking to ascertain how the theory has been found useful in addressing innovation with information technology. We group and analyze these contributions according to how the promotion, reception, and enactment of organizing visions engage participants in bringing about change. In our review, we find that a varied group of some 46 technologies and their OVs have been studied. We consider how these contributions have also drawn from and spoken to related theories, topics, and literatures, finding that the influence of OV theory has largely been confined to the information systems field. Looking to the future, we address: (i) whether newer technologies in the changing digitized world are problematic for OV theory; (ii) how the overall engagement mechanism comprising promotion, reception, and enactment can be more deeply understood; and (iii) how OV theory can speak more effectively beyond traditional IS disciplinary bounds. Building especially on the more recent contributions, we propose a reimagining of the theory with which to guide its continued development and application.