酒店预订中的宠物网红营销吸引力:探索信息吸引力的力量与边界条件
Pet influencer marketing appeal in hotel booking: Exploring the power of message appeal and boundary conditions
International Journal of Hospitality Management · 2025
被引 5
ABS 3
- Tianyu Ying
- Yanyan Zheng
- Wei Wei 通讯
- Lu Zhang
旅游管理酒店营销网红营销消费者行为