Strategic Responses to Innovation Shocks: Evidence from the Video Game Industry
研究了平台互补者如何应对平台特性创新冲击，通过分析第六代游戏机推出后开发商的平台选择，发现比较调整成本和机会成本能预测其单平台、多平台顺序或多平台同时开发的决策。
A major concern of the strategy and innovation literature on platforms has been how complementors are affected by and respond to innovations in platform characteristics. We contribute to this research by examining how complementors choose their homing strategies in response to a platform innovation shock. We theorize that comparative adjustment and opportunity costs can predict these choices, and we test our predictions using data on complementor responses to the introduction of Generation 6 video game consoles. Consistent with our predictions, we find that complementors’ choices of whether to develop games for a single console, multiple consoles sequentially, or multiple consoles simultaneously depend on proxies for their comparative adjustment and opportunity costs of adopting each of these strategies. Supplemental Material: The online appendices are available at https://doi.org/10.1287/stsc.2023.0104 .